The Importance of Word of Mouth by Jennifer Hines, Dean of Enrollment Management
In Admission, we pay close attention to the source of the inquiries we receive requesting information about Nobles. People are inspired to request information about Nobles by our website, meeting us at a school visit or calling us on the phone. Without fail, however, one of the top inquiry sources we have is “friend,” meaning that a family learned about Nobles through someone that they happen to know, most often a Nobles parent.
I don’t think that the importance of this fact can be overstated. While Nobles employs a number of us to represent the school, we couldn’t come close to reaching the number of prospective families as those of you who are living the life of a Nobles parent every day. You are an amazing resource to prospective families just by virtue of having a child at the school. You know all about things like the homework load and can speak from experience about things like carpools and what “chitting” means. You have built-in trust with the people who you are speaking to because they know you. Through you, word spreads and before you know it, Nobles is on the tip of everyone’s tongues!
In an ideal world, I would be able to arm you all with enough details to answer any question that you are asked. Knowing that that is much easier said than done, I want to encourage you as parents to direct people to the Admission Office. We exist to answer questions! Some other resources to direct them to:
The Nobles website—www.nobles.edu. It is the rare question that can’t be answered by the wealth of information found on our website. It also gives people the opportunity to browse at their leisure and find information they didn’t even know they were looking for.
The fall and winter Open Houses—I imagine many of you attended these events when you were considering Nobles as an option for your family. It’s a great way to get an overview of the school and our programs without the “pressure” of the interview or group activity session. Our October Open House was a great success and the remaining Open House this year is scheduled for Tues., Dec. 4, from 6:30-9 p.m. No RSVP is necessary.
A couple of other ways to “spread the positive Nobles word” that may not have occurred to you:
Post a “testimonial” about Nobles on the web—There are websites that exist to help families investigate different schools. Here are just a couple of popular ones on which it would be great see some comments from Nobles parents. The links will take you directly to the Nobles pages on these sites:
Great Schools.org: http://www.greatschools.org/school/parentReviews.page?id=2171&state=ma
School Digger.com: http://www.schooldigger.com/go/MA/schools/9999927668/school.aspx
“Tag” any Nobles photos that you place on Facebook—I won’t bore you with the details of search engine optimization (SEO) but Google is smart enough to know how frequently the word “Nobles” appears anywhere on the web and ranks us accordingly. If you are putting a photo taken at Nobles on Facebook, take the extra second to tag it as such and you’ll help us rise in the world of Google searches.
Any other questions, from future Nobles families or otherwise, feel free to drop me an email!
Dean of Enrollment Management